Seth Goldman, Honest Tea - Selling Without Selling Out

This is one of the series of videos produced at the Selling Without Selling Out Conference at the Aspen Insitute co-produced by Terry Mollner and Suzanne Biegel. In this video Seth Goldman, CEO of Honest Tea describes his sale agreement with Coke and answers some interesting questions from the participants at the conference regarding the brand’s values and authenticity after it is taken over by Coke.