Integral Business

Tami Simon, founder and CEO of Sounds True describes important principles that are essential to integral business. She speaks about the importance of contemplation and reflection in business. She gives examples of the different ways in which mindfulness is incorporated into her company. She emphasizes the need to be creative in bringing contemplation into business without necessarily being a spiritual initiative but providing opportunity to people to stop, reflect, and integrate. In addition to being financially transparent and contemplative, business should be about doing something in the world that matters. According to Tami, the purpose of business is improving the world in some way.