iAM Meeting: Authentic Branding

Nacul Center (Red Church Building), 592 Main Streeet, Amherst MA 01002
Thursday, March 17, 2011 - 6:00pm - 8:30pm

The iAM Meeting is a non judgmental forum of exchange for people with a purpose to find innovative, authentic, and mindful marketing solutions. Meetings include multi-media presentations, group exercises, and discussions to create a dynamic environment for entrepreneurs to share their passions and find innovative solutions to their challenges while also focusing on inner balance and self awareness. The group also provides opportunities to get feedback and connect with potential clients.

In the next iAM Meeting we will discuss the 7 questions that will help you build an authentic brand. So, what is an authentic brand?

An authentic brand can be defined as a product or service that is true to who it claims to be in its purpose, communications, and delivery.

In order to stand out you need to show how you can provide unique value and be able to communicate and deliver that consistently. In the workshop, we will discuss the 7 key ares important to build your brand:

1) Your core purpose and mission

2) Unique benefits

3) Authentic communications

4) Your story

5) Consistency between personal and professional identities

6) Right imagery and symbols

7) Promise what you can deliver Please read the Authentic Branding blog post associated with this workshop topic, if you can.

Please RSVP via email to shalini@iam-bc.com or on Facebook.

Please Note that if you pay online or before the event the cost is $5 but if you pay on the day of event the cost is $10.

What you need to bring and know about the Circle

  • The meetings are fragrance free 
  • Please bring your business cards or any thing else you want to share with the group about yourself
  • Please bring a note pad, pen, and $10 ($5 if you pay online or before the event) to cover cost of refreshments and donation to the Nacul Center for use of their space.
  • On certain meetings you will be asked to bring your laptops if you can.
  • Feel free to bring your dinner if you would like something in addition to the refreshments that will be served.
Contact Info: 

shalini@iam-bc.com