Joyfull Marketing Wokshop: Mindful Marketing for Abundance

Nacul Center, 592 Main Streeet, Amherst MA 01002
Saturday, April 24, 2010 - 10:00am - Saturday, June 19, 2010 - 2:00pm

Are you ready to take the next step?

Please Note: This workshop has been postponed & you can email Shalini Bahl if you are interested in participating in the future.

You may be very passionate about what you do, but if you don’t know how to market your offerings in ways that feel authentic to you, work becomes a struggle and you are not maximizing your returns.

You may have a very unique offering, but if you do not know how to reach your customers or convey the benefits to your customers, you will not go very far.

There are many misconceptions about marketing. Many people mistake marketing for selling or advertising. The misuse of marketing has created a general mistrust of marketing. But if you do not understand marketing or dislike marketing, you cannot market your own offerings successfully.

What is Unique about the Joyfull Marketing Series?

  • It is based on a new paradigm inspired by authentic purpose and collective well being
  • It draws on latest research, my academic training (Marketing PhD), entrepreneurial experience, and mindfulness practice.
  • It is based on the inside out approach which emphasizes awareness of innovations in marketing as much as awareness of inner beliefs that shape our external worlds.
  • It is geared to help you live your purpose in very authentic ways
  • It provides the opportunity to learn and implement the essential marketing steps needed to expand your presence & connect with customers.
  • It is structured to inspire action and provide support through feedback loops with a partner & the bigger group
  • It provides a dynamic environment to learn and grow with 14 other powerful individuals.
  • Create a life of abundance without a struggle with Joyfull Marketing.

The Joyfull Marketing Modules

Module 1: Clarifying inner purpose & Writing a mission statement

Module 2: Environmental scan & Creating a unique positioning

Module 3: Building an authentic brand

Module 4: Finding your right price

Module 5: Innovative promotions

Module 6: Integrating social media

Introductory Offer!

This workshop is open to only 14 people at an introductory price of $60 instead of $80 per workshop. To participate in the workshop all modules, but for the sixth one on social media, are neccessary.

Joyfull Marketing Workshop Structure

This workshop has been structured to get the participants to implement and test the learning while giving feedback to each other during the course of the workshop. So,  participate only if you feel ready to take the next step and are willing to get and give support to others in the program.

Each module will be for 4 hours with a break for refreshments.

We will meet every 2 weeks.

Each module covers one important aspect of marketing and builds on previous modules. Workshop time is used to learn and discuss a particular aspect of marketing.

Time between modules is used to implement ideas while staying in touch with a partner you work with through the workshop.

When you return to the workshop, the first half hour will be devoted to a group exchange and discussion on success and challenges in implementing previous module knowledge.

An online private forum will also be created to post questions and feedback that I and others in the group will respond to.

Contact Info: 

If you are not sure whether this program will be useful for where you are, please email Shalini@iam-bc.com

To reserve your space please sign up by making 1st payment of $60 by using paypal or sending check to Shalini Bahl at 218 Baker Road, Amherst MA 01002

Subsequent payments need to be made before attending each workshop.

 

Joyful marketing series